Born in 1978 in İstanbul/Turkey, Serenay studied Economics at the University of İstanbul and gained M.S. degree on Financial Engineering at Bosphorus University. She started her banking career at Garanti Bank in the Treasury sales department. Throughout her banking career, Serenay gained extensive experience in pricing, marketing, sales and business development.
Has been on the Health Tourism service sector for more than five years now. As the founder of MEDCO, her solid background on pricing and financials has helped great on establishing the business with the contribution of past business experience and to act as Managing Partner.